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Customers rapidly adopted the concept due to its fashionable, take-with product. The value came from network of overseas contract factories. They produced unassembled furniture according to ''s specifications at a great price, and still maintained the high quality that consumers demanded. By sourcing directly and cutting out the middleman was able to keep costs down. By 1983 there were 13 stores in Canada and 36 stores in the United States. In late 1983, merged the United States and Canadian operations under Within one year, the operations turned a loss into a $500,000 profit. By 1986, profits hit $2 million. The focus and strategy were working. Sales memory and foam and profits climbed and began replicating memory its retailing formula across the United States and Canada. In 1990, with over 200 stores, Tandy Brands changed the corporate name to The Company, The Look The style and tone of reflects a sophisticated look featuring classic and traditional furniture, as well as coordinating accessories foam and wall decor.

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